In 2018, the San Francisco AIDS Foundation (SFAF) hired Facente Consulting to help them develop a five-year strategic plan – their first strategic plan in over 15 years. When the plan was finished, the organization asked Facente Consulting to develop a comprehensive evaluation plan to determine changes in client outcomes resulting from the implementation of the strategic plan. In addition to conceptual design of the evaluation process, SFAF wanted help with statistical analyses of some of their existing data, supporting the data analysis staff in optimal use of R statistical software and developing a series of papers for peer-reviewed publication.
For two years in a row, Facente Consulting interviewed staff members, clients, and community members who are eligible for SFAF services but do not currently receive them, with a focus on the four communities that the organization seeks to better serve: people who are trans and gender non-conforming, Black/African Americans, Latines with limited or no English proficiency, and people over the age of 50 living with HIV. The findings from this qualitative work were combined with quantitative analysis of programmatic data, used to measure progress toward the goals of the strategic plan and inform continuous quality improvement of SFAF programming.