After the first wave of the COVID-19 pandemic, the official tourism marketing agency for California’s Coachella Valley, the Greater Palm Springs Convention & Visitors Bureau (CVB), was eager to find safe and effective options for the re-opening of the tourism industry in the Greater Palm Springs area. The CVB reached out to Facente Consulting, along with Garrow Consulting, to help them find creative and safe ways to usher in this new era of tourism while minimizing the risk of COVID-19.
Facente Consulting partnered with Garrow Consulting to provide ongoing support for Palm Springs’ politicians, business owners, and other stakeholders regarding protocols and internal communications for COVID-19 safety in businesses and public areas. At the CVB’s request, we developed a virtual training to help community leaders understand how to correctly interpret the county’s COVID-19 data, including an overview of common mistakes made in data interpretation. This webinar was ultimately turned into a self-directed web training that became available to the broader community as they navigated the changes brought on by the pandemic.